Wooden Table – AR

Project Brief

As part of Pharehill Innovations’ internal research and development efforts, this AR/photogrammetry project focused on creating a highly detailed 3D model of a handcrafted wooden table. The goal was to test advanced photogrammetry workflows, lighting calibration, and AR model optimization for web and mobile display. By combining precise texture mapping with real-world scale rendering, the project served as a proof of concept for future applications in e-commerce, interior visualization, and virtual showrooms, showcasing PHI’s technical range in digital craftsmanship.